As awesome as the idea of online passive niche marketing income may be, achieving this reality is another thing entirely.
This guide dispenses with all the hype, exaggeration, and big promises.
Instead, you get the framework you need to achieve greater success with niche marketing.
Picking a niche the smart way involves several filters. You have to make sure that you go through this process. You can't skip a step. You can’t assume that you know what's hot, and you can't wait to just build a website and get going. I’m telling you your impatience will ensure the early death of your business, guaranteed.
Step #1: Start with Your Personal Interest
The first thing that you need to do is to be clear about your personal interests. What kind of topics would you love to write about? What kind of topics would you like to build a business on?
What makes this difficult is that a lot of people think that there is some sort of right answer. This is personal. Some people might be excited over certain topics other people couldn’t care less. What's important is that the topic subject category is attractive to you.
Here's a shortcut. Ask yourself what would you talk about all day every day even if you were not getting paid for it? Give yourself a couple of hours to write down everything that comes to your mind. No need to edit it. Just write it down. Even if it's just half an idea or it’s just a faint glimmer of an idea, right it down.
Step #2: Filter Your Topics by Search Volume
Log in with your existing Gmail account and set up an AdWords account.
Once you're set up, look at the tools section and select Keyword Planner tool. Type in the topics you're interested in. Do this one by one. When you do this you get a list of keywords related to that topic.
Look at those keywords’ average monthly search volume. This is an indirect way of getting a rough idea of the overall demand level for those niches. Once you’ve found the keywords for one niche and have listed their search volume numbers, move on to the next keyword and then the next one after that.
Once you have gotten the numbers for all these keywords, pick the niches that are in the middle. You don't want niches that have too much search volume because they most likely have a lot of competition. On the other hand, you don't want niches that have too little search volume.
Each keyword’s expected monthly search volume is a dollar figure. This is the estimate AdWords gives you regarding how much advertisers will pay per click on ads that show that keyword. This gives you a rough idea of the commercial value of each niche.
Again, line up the CPC value of the keywords, come up with an average and then compare all the niches’ average values. You should focus on niches that have a decent search value. We’re talking
By this step, you have shortened your list quite a bit. The next step is to enter each of the keywords related to the niches that are still on your list into Google's main search box.
When you do a search on Google, t will tell you how many websites ranked for that keyword. Take note of this. You will then see how many competitors you have on average per niche.
With this information, eliminate niches on your list that have too much competition.